Crystal Luxmore is a Certified Cicerone, Prud’homme Beer Sommelier, Beer Judge and journalist. Her sudsy scribbles have appeared in The Globe & Mail, enRoute, The Sun newspapers, Canadian Business, and more. A dynamic speaker, she talks about brewing trends on Global TV, CBC Radio, CHCH TV and at major food and drink festivals. As a beer sommelier holding both the U.S. and Canadian designations (Cicerone and Prud’homme), she creates unique beer experiences, like guided tastings, sensory bars, and team-building workshops for corporate and private clients.

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Erica Campbell is a Prud’homme Beer Sommelier, spending her days as Jill-of-all-trades at Collective Arts. A Co-Founder of the Society of Beer Drinking Ladies (@SOBDL), a Kombucha brewer, and a craft beer & food explorer. She led a past life as an educator & facilitator and brings that experience to all of her tastings. Lover of dark beers. Oh, and she has a bunch of letters after her name too: BA, B.Ed, MA. Pretty impressive, eh?


Tara Luxmore is a Prud’homme Beer Sommelier and Community Manager with Experience Beer. She leads guided tastings and creates custom experiences with beer at the centre for corporate and private clients across Ontario including Osler LLP and Tory’s LLP.  An engaging speaker, Tara has given beer presentations and tutorials at food and drink festivals including the Toronto Food & Drink Market. With professional training as a cider judge, she writes about craft beer and cider for Toronto Life and

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Daniel Elliot is an award-winning home brewer and amateur photographer. His work has  appeared on, he’s often on the road with his wife, Tara, tasting beer and taking pictures of her tasting beer.


We create fun experiences to bring colleagues, teams and friends together over beer. Choose from one of our Guided Tastings, Craft Beer Receptions or Team-Building Workshops, or collaborate with us to create a custom experience.

Download our Services Booklet to learn more.


Crystal has a special charm and can really connect with her audience. She has a very friendly way of describing beer that is not intimidating for the novice. She makes her presentations engaging. The audience came to hear Crystal and wouldn’t leave – even in a fire alarm. She had a great turn-out — we even had to turn people away.
Judy Scott Welden, Nutritionist & Emcee of the Be Healthy Stage, Royal Agricultural Winter Fair
Thank you very much for the truly wonderful Beer Sensory Experience you put together for the Canadian Homebuilder’s Association National Conference in Halifax for 400 delegates. The thoroughness, care and special attention you gave to every aspect of the experience was greatly appreciated!  From the beer and food pairings you created for our reception menu, to the gorgeous sensory display, to the pairing wheels and trivia ice-breaker questions and answers—everything was so cohesively done, with so many extra touches. We were all really blown away!
Diane Julien, Sr. Event Producer, Showmakers Inc.,
Crystal Luxmore is an outstanding beer reporter who is always one-step ahead of the latest beer trend or newest release. I’ve called on her to lead tastings of Ontario Craft beers at major events, knowing that her excellent palate, organization and professionalism, beer knowledge and engaging demeanour will deliver.
Christine Mulkins, Communications Director, Ontario Craft Brewers Association
Luxy’s Beer School refined my beer palate and brain!
Melanie Wilmink, Luxy’s Beer School Student
Crystal’s Beer-cathalon presentation at the 2014 Because Beer Craft Beer Festival exceeded my expectations. It was awesome—she brought her big beer wheel, taught folks about off-flavours, food pairing, and beer pouring. Everyone loved it! She’s very knowledgeable, engaging, and charming to boot! I’d recommend her to anyone, and hope she’ll come back next year.
Brandi Lee MacDonald, Co-Founder, Because Beer Craft Beer Festival
As Beerworking’s Certified Cicerone, Crystal is adept at engaging a large group of young professionals, and working the room one-on-one to chat with people about beer, business and food. She designs engaging questions, matches our caterer’s dishes to the night’s brews, and leads a beer education session with confidence and finesse.
Jocelyn Butler, CEO, Orchestra Marketing and Founder of Beerworking


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