What We Do
Experience Beer is led by Crystal Luxmore, a beer sommelier holding both the U.S. and Canadian designations (Certified Cicerone and Prud’homme Beer Sommelier), she speaks about beer on Global TV, CBC radio, CHCH TV, and at major food and drink festivals. She guides beer tastings and food pairing workshops for corporate and private clients, hosts Beerworking, and runs Luxy’s Beer School for the ale-loving public and is Smart-Serve certified.
BEER RECEPTION/TASTING BAR
BEER LUNCH OR DINNER
LEARN TO PAIR LIKE A PRO WORKSHOP
BEER SOCIALS & NETWORKING EVENTS
- Blind-Tasting Challenge
- Pitch This Beer!
- Day at the Brewpub
- Day at the Ciderhouse & Orchards
Consulting & Beer Education
Partner with breweries, brands and festivals to lead guided tastings and food pairings
Clients have included: The Barley Council of Canada, Grapevine VCB, Sleeman Breweries, Beau’s Oktoberfest, Big Rock Brewing, Because Beer Festival, London Beer & BBQ Fest, Steam Whistle, and the LCBO.
Editorial Policy: Whenever we work with a company, we do not cover their products or services in outside publications for six months after the project ends.
“Crystal has a special charm and can really connect with her audience. She has a very friendly way of describing beer that is not intimidating for the novice. She makes her presentations engaging. The audience came to hear Crystal and wouldn’t leave – even in a fire alarm. She had a great turn-out — we even had to turn people away.”
— Judy Scott Welden, Nutritionist & Emcee of the Be Healthy Stage, Royal Agricultural Winter Fair
“I want to thank Crystal again for attending our AGM on Friday night and leading the craft beer tasting. The group really enjoyed the experience and definitely learned a bit about tasting beer! Thank you, Crystal, for sharing your expertise with us.”
— Amy Watson, Acting Executive Director, Green Party of Ontario